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Online Marketer

Reference: GO11045
Location: Saint Paul
Salary: $20.00 to $25.00
Job Type: Contract
Job Sector: Other
Date Posted: 18/06/2012
Recruiter: GoAhead Solutions

GoAhead Solutions has a great opportunity in Eagan, MN for an Online Marketer.   This would be a six month contract to start out.   PRIMARY OBJECTIVE: The Marketer, Online Marketing is responsible for driving direct sales and partnering with assigned clients to apply Online Marketing tools and expertise to achieve both Online Marketing and Segment goals.


-Implement Online Marketing strategies and initiatives to drive revenue goals. 
-Develop strategy to drive sales on online company store through targeted, relevant emails and triggered campaigns.
-Highlight key insights, analyze trends and monitor/adjust plans to achieve the ROI goal.
-Support email campaign planning and execution for assigned clients. 
-Partner with clients to outline optimal campaign strategies to meet key objectives.
-Identify opportunities for testing within campaigns.
-Analyze and report campaign results. 
-Leverage campaign analysis to outline potential enhancements and communicate recommendations accordingly.
-Provide subject matter expertise on email marketing best practices for assigned clients and ensure consistency and conformance with established standards throughout the email marketing process. 
-Manage multiple projects simultaneously, in highly matrixed organization, with skill, attention to detail, tenacity, and a focus on results.
-Seek opportunities for process improvement and take the initiative to improve processes and create efficiencies.
Education and Experience:
-Four-year college degree in business or marketing related field, MBA or JD preferred.
-3-5 years marketing or strategic planning experience.
-Direct experience in the legal field or information industry a plus.
-Experience in the interactive or Online Marketing industry.
-Direct marketing background.
-Proven experience executing annual marketing plans.
-Experience in analyzing marketing programs.
-Critical thinking skills with attention to detail.
-Strong interpersonal skills.
-Must demonstrate a capability to deliver consistent messages and marketing themes to the organization to maximize the effectiveness of each area that touches our customers.
-Must be able to collaborate across multiple teams.
-Must take initiative and be solutions oriented.
Knowledge and Skills:
-Strategic thinker with proven ability to implement ideas.
-Demonstrated ability to build and maintain strong cross-team relationships.
-Exceptional attention to detail and organizational skills.
-Excellent oral and written communication skills.
-Strong analytical skills.
-Proven project management experience.
-Strong PowerPoint and Excel skills.
- Experience with Unica or Responsys is also a plus

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