Senior Brand Manager

Senior Brand Manager Salary negotiable Based in Surrey Our client, a global leader in the healthcare industry, is currently recruiting for a Senior Brand Manager within their Rheumatology Division. The ideal candidate will have experience of working in rheumatology or psoriasis and would be educated to degree level.

Job description

To develop, implement and be accountable for product marketing plans for AIN products which optimise profitability, market share and revenue growth in the short and long term.

Major accountabilities

1.Marketing planning - To be involved in recommending strategic options for AIN Brands based on critical success factors identified. Input into the marketing plans outlining activities, and marketing programs to address the CSFs and implement approved strategies within agreed budgets. To ensure strategies accommodate the changes taking place in the market and respond to customer and patient needs.
2.Operational Implementation - To implement the AIN Brand tactical plans in line with corporate strategic product objectives.
3.Deliver pre-launch activities to create a favourable environment for Market Access. Develop effective KOL and patient group relationships to drive product advocacy and maintain strong working relationships with both internal and external customers to support current and future objectives.
4.To monitor and control product performance and adjust plans accordingly.
5.Salesforce & Interdepartmental Collaboration - To communicate effectively within the organisation to ensure the motivation and alignment of salesforce and other key people in the achievement of product objectives.
6.Knowledge - To be recognised as the 'Product Champion' by developing and continuously updating knowledge and therapy, product and market. To anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product.

Competencies

•Insights: Drives new insights through the integration of information from all customer groups. Proactively identifies and manages threats using competitive information.
•Brand and Portfolio and Strategy: Translates data and customer trends into strategy. Drives best practice across the organisation. Leverages KOL's to deliver on Brand Strategy.
•Market Access and Commercialisation: Develops value proposition based on insights to support pricing and market access strategy across customer groups.
•Marketing Mix and Execution: Leads the development and delivery of customer marketing for new product launches including pre-launch plan development and execution. Ensures appropriate tactical mix balancing return on investment and impact on brand and customers.

Leadership standards

•Innovation: Develops innovative concepts and approaches to positioning and tactical marketing across market segments.
•Collaboration: Leads cross-functional teams from sales, marketing and medical affairs, clinical development and manufacturing & distribution.
•Leadership: Inspire others to achieve high standards, offers support and coaching. Able to influence and persuade those over whom there is no direct control. (e.g. Sales Rep.)
•Customer Focus: Build and maintains close relationships with key opinion leaders. Anticipates and forecasts future customer requirements.
•Results Focus: Analytical with focus on sales performance and related key performance indicators. Critically reviews QTQ metrics and utilises competitive benchmarking.
•Change Orientation: Able to adapt plans and strategies in the light of changing circumstances (e.g. resource available). Strives to improve product knowledge and marketing skills to enhance performance.
•Communication: Demonstrates strong communication skills, provides input to field managers & representatives. Highly developed interpersonal and relationship development skills in place.