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E-Mail Marketing Analyst

Reference: EMA 040312
Location: Cleveland
Salary: Negotiable
Job Type: Permanent
Job Sector: Other
Date Posted: 03/04/2012
Recruiter: AmeriMark Direct LLC

Email Marketing Analyst   AmeriMark Direct, a leading direct marketer and internet retailer of women’s apparel, shoes, name-brand cosmetics, fragrances, jewelry, accessories and health-related merchandise, is looking for an experienced Email Analyst to join our talented and growing E-Commerce team. In business for over 40 years, AmeriMark ranks within the Internet Retailer 500 and is aggressively growing its online presence. Located in Cleveland, Ohio, the Company markets its products through 8 catalog titles and several websites including: AmerMark.com, TimeforMeCatalog.com, FeelGoodStore.com, BeautyBoutique.com and MyFavoriteShoeStore.com
Do you have what it takes to become a rising, E-Commerce star?
Job Summary:
This position reports to the VP, E-Commerce and is responsible for coordinating all aspects of email marketing including: creation and development; analytics and reporting; campaign management and sales forecasting; testing and optimization; and acquisition and file management.
Essential Duties and Responsibilities:
·          Coordinate email production processes with all relevant parties to ensure all email elements are accurate and relevant.
·          Manage the email calendar to ensure all requests are created, updated, and scheduled.
·          Serve as the liaison to Web Merchandising, Creative and Web Designers to assist in product selection and creative design and ensure that all emails adhere to branding guidelines.
·          Direct email service provider on day-to-day execution of email marketing initiatives including regular communication and feedback on maintenance and hygiene of databases, on-going use of email application software, and ad hoc projects as assigned.
·          Conduct quality check tests to ensure links, images, subject lines, and lists function properly.
·          Conduct extensive testing and analysis of email marketing efforts including delivery time, creative layout, promotional offers, subject line testing, and segmentation performance to develop best practices for ongoing email campaigns.
·          Monitor deliverability and overall account reputation to ensure messages are being delivered to the inbox.
·          Stay current with email best practices on CAN-SPAM, deliverability and data hygiene.
·          Evaluate new email approaches, competitive benchmarking, best practices, new technology, and vendor capabilities to identify opportunities to improve email relevance, customer engagement, and sales.
·          Manage file of marketable email addresses. Develop acquisition and segmentation strategies to optimize email performance.
·          Prepare weekly and monthly reports, including circulation data, budget projections and sales results.
Required Education, Experience, Knowledge, Skills and Abilities:
·          B.S. or B.A. Business, Marketing or related field.
·          5+ years of experience in Internet marketing with a minimum of 3 years in a similar email marketing role.
·          Excellent writing and communication skills.
·          Ability to create email content with a compelling value proposition.
·          Proficient in the mechanics of email creation.
·          Experience working with Email Service Providers.
·          PC Skills - Microsoft Office - all applications. Proficiency in Microsoft Excel required, Database experience is a plus.
·          Strong analytical skills, including experience using analytics software (e.g. Coremetrics, Google Analytics, Omniture, etc.).
·          HTML experience is a plus.
·          Excellent reasoning and problem solving skills.
·          High attention to detail and strong organizational skills.
·          Excellent team player with strong project management skills.
·          Capacity to grow and progress into E-Commerce leadership roles.
We offer a dynamic, results-oriented environment with an excellent benefits package including health, dental, vision, life and disability insurance, and 401K retirement plan. Send resume with salary history to:  , visit , or Fax: .

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